Enable Accessibility
×
Close
Personal Online Banking
All personal banking clients, please enter your online credentials here:
e‑Treasury Business Banking
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact Client Support at [email protected] or 855.274.2800.

Download our e-Treasury Secure Browser

Business Online Banking
If you need assistance, please contact Client Services at [email protected] or 855.274.2800.
e‑Treasury
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact TM Service at [email protected] or 212.575.8020.


Download our e-Treasury Secure Browser

Download the Sterling e-Treasury Token Client


Business Online Banking
If you need assistance, please contact Client Services at [email protected] or 855.274.2800

For optimal viewing experience, please use a supported browser such as Chrome or Edge

Download Edge Download Chrome

Winning the Market Battle From Within

Published on May 19, 2016 |

With pressure to maximize competitive advantage while boosting ROI, it can seem irresponsible to shift resources to your company’s internal communications. After all, isn’t your business out there as opposed to in here? Yet prudent leaders understand that incremental gains are often created by focusing inward.

Facilitating Connections

In creating an internal communication strategy, you are connecting employees with the company’s broader goals by promoting a two-way dialogue about organizational plans. By doing so, it ensures that they know: 

1. The direction the company is going 

2. How they fit into that

3. Why it’s the best way to proceed

4. How you anticipate getting there

Creating Alignment

Aligning the organization across all levels can also improve employee engagement throughout the company—inspiring them to direct their efforts toward reaching your firm’s goals. With resulting improvements in collaboration, productivity and performance, you’re much more likely to generate tangible marketplace results.

Crafting Your Plan

Much like developing strategic plans for other areas of your business, you begin by identifying and prioritizing your objectives. Second, decide on the right strategies to reach those goals. Next, settle on the best tactics for implementing your approach. Finally, choose communication channels and messages that will reach your audience(s) most effectively. 

The High Stakes of Employee Communications

Companies that take these steps will see measurable impact:

> Nearly 50% more total shareholder returns 

> Productivity and profitability rates 70% higher 

> 70% more likely to understand customers

Related Resources

Small Business BankingArticles
The Business Blueprint: Mapping Opportunities in the New Year
With economic growth1 predicted to continue slowing before picking up in 2025, it is time to pay close attention to what lies ahead for your company and how to seize growth opportunities. Predictions to watch: During periods of slower economic growth, companies often cut jobs and unemployment rises. The predicted economic slowdown is expected to […]
Small Business BankingArticles
Identity theft and reputational fraud
Fraud doesn’t always mean a direct financial loss. It could be identity theft or reputational damage from online activity you can’t control which damages your credibility. Identity theft happens when someone uses information about you or your business without your permission. They could use your name and address, credit card or bank account numbers to […]
Small Business BankingTemplates
Find New Customers Checklist
Use this resource to benchmark your on-going marketing activities against a best practice checklist. Download Find New Customers Checklist
Connect With Us
Learn more about Webster products, services and the communities we serve.
We’d love your feedback
×