Virtual reality (VR) has seen a recent surge in popularity. Businesses are using this new technology to interact with consumers in different ways—from communication to learning and shopping. Other niche industries are jumping on the VR bandwagon to experiment with the tool and test how it can improve company capabilities.
Before deciding to implement a VR platform in your business, determine what you hope to gain from its installation. Establishing goals in advance will help shape the message and guide proper usage of this exciting new tool.
On the Cutting Edge
Check out these real-life examples of VR-in-business initiatives:
> Real Estate Reinvents the House Tour. Sotheby’s International Realty is using VR to sell homes. This technology allows realtors to give walk-throughs from a remote location, and lets them track what features grab the attention of the potential buyer. There is a cost associated with scanning a property for VR viewing, but Sotheby’s anticipates an uptick in luxury home tours in sprawling cities where residents can’t always attend open houses.
> Medical Practices Get an Upgrade. Several software companies have turned their VR efforts toward healthcare, using real-life diagnostic images from scans to provide doctors with a way to practice procedures ahead of time. VR tools can also provide cost-saving ways for patients to attend rehab post-operation or stroke, with cognitive and physical exercises.