From Virtual to Reality

August 20, 2018

Pokémon Go and Snapchat’s geofilters have elevated augmented reality into the mainstream. As a result, business opportunities abound for companies willing to harness the technology’s amazing promise. Toward that end, planned investment in related products and services is expected to grow significantly by 2021.

Its primary advantage is immediacy. By placing virtual interactive overlays on the world around us, a business can connect in real time to its audience. So far, its largest impact is in retail showcasing, with additional adoption within healthcare and oil exploration.

The opportunities appear limitless:

> Sales: Help prospects see themselves as customers, experiencing your product or service in their world.

> Training: Share content digitally in the moment, rapidly onboarding and educating employees using their own devices.

> Warehousing: Enable workers to visualize container contents, with detailed inventory data and optimized pick-and-pack routing.

> Maintenance: Improve maintenance with schematic and technique overlays, while also letting workers practice dangerous repairs safely.