Enable Accessibility
×
Close
Personal Online Banking
If you need assistance, please contact Personal Client Services at 855.762.7500 or view the FAQs
e‑Treasury Business Banking
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact Client Support at [email protected] or 855.274.2800.

Download our e-Treasury Secure Browser

Business Online Banking
If you need assistance, please contact Client Services at [email protected] or 855.274.2800.
e‑Treasury
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact TM Service at [email protected] or 212.575.8020.


Download our e-Treasury Secure Browser

Download the Sterling e-Treasury Token Client


Business Online Banking
If you need assistance, please contact Client Services at [email protected] or 855.274.2800

For optimal viewing experience, please use a supported browser such as Chrome or Edge

Download Edge Download Chrome

Think Like a Venture Capitalist

When developing a strategy, don’t tie your company’s future to one single growth initiative—think like a venture capitalist. 

Consider a new approach to your business strategy. Instead of focusing on a single opportunity for growth, expand your options with a portfolio of possibilities. With a coherent growth thesis in place, focusing on multiple bets rooted in conviction and innovation may yield greater dividends than one large initiative supported by evidence and efficiency.

Shift your mindset. Think in terms of total addressable problems, not total addressable markets. Rather than exposing existing markets, strive to create your own. If you look for potential opportunities by thinking of problems you can solve, the market will follow.

Maximize your learning velocity. Using a portfolio strategy to multiply growth initiatives also ramps up the rate at which you learn. Apply what you learn from each opportunity and soon your knowledge of the industry will have multiplied as well. 

Seek a conviction, not a consensus. Instead of looking towards consensus to minimize the risk of failure, venture capitalists know opportunities lie beyond the realm of what’s comfortable and agreed upon. Disagree and commit. Recognize that you’re making a bet on a conviction that might ultimately be wrong and move forward, knowing it also has the potential to be huge. 
This article does not constitute investment advice.

Read about more ways to think like a venture capitalist.

Related Resources

Commercial BankingProducts
Payroll Services
Commercial BankingWhite Papers
The New Normal: Law Firms And Credit in a Period of Financial Uncertainty
The New Normal: Law Firms And Credit in a Period of Financial Uncertainty Fill out the form to get this free, 7 page white paper. Even under the best of economic conditions, well-managed law firms need a smart credit strategy—optimally, one that deploys a tactical mix of short- and long-term borrowing to help them maintain […]
Commercial BankingWhite Papers
Virtual Account Management: A Smart Solution for the Next Generation of Escrow Processing
Virtual Account Management: A Smart Solution for the Next Generation of Escrow Processing Fill out the form to get this free white paper. Any business that uses escrow accounts knows the challenges that come along with managing a large number of them. While they can sometimes be onerous to set up and administer, being able […]
Connect With Us
Learn more about Webster products, services and the communities we serve.
We’d love your feedback