Enable Accessibility
×
Close
Personal Online Banking
Visit the Personal Online Banking Education Center for information about logging in and using Personal Online Banking account.
If you need assistance, please contact Personal Client Services at 855-SNB-7500 (855-762-7500)
e‑Treasury Business Banking
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact Client Support at [email protected] or 855-274-2800.

Download the Sterling e-Treasury Secure Browser

Business Online Banking
Forgot Password

Visit the Business Online Banking Education Center for information about logging in and using Business Online Banking.
If you need assistance, please contact Client Services at [email protected] or 855-274-2800.
e‑Treasury
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact TM Service at [email protected] or 212-575-8020.


Download the Sterling e-Treasury Secure Browser

Download the Sterling e-Treasury Token Client


Business Online Banking
Forgot Password

Visit the Business Online Banking Education Center for information about logging in and using Business Online Banking.
If you need assistance, please contact Client Services at [email protected] or 855-274-2800
Protect Yourself Against Fraud

Consumer Loan Offer Scam Alert:
Please note that Sterling National Bank does not offer consumer loans through online marketplaces. Beware of loan offers on social media or online ads, scammers are impersonating employees of legitimate loan companies and banks. Learn More

X
close

360° Planning: The Roles of Hindsight, Insight, & Foresight in Business Strategy

Driving a vehicle involves continuously assessing what’s behind you, where you are, and where you’re going. Similarly, operating a successful business requires clear hindsight, insight, and foresight. Learn how data analytics can generate key business insights.

Data analytics, particularly from a variety of viewpoints, is a valuable strategy-planning tool, often revealing ways to streamline operations, learn customer behavior patterns, or reduce labor costs.

Hindsight

Through descriptive analytics, historical data tell a story about what has happened in your company’s past and how previous performance and trends are impacting current operations, customers, and growth.

EXAMPLES: revenue per subscriber, monthly sales growth

Insight

Using current operations data over shorter periods of time (sometimes using real-time dashboards), predictive analytics result in actionable insights and predictions.

EXAMPLES: buying pattern forecasts, market likelihoods

Foresight

While predictive models estimate what might happen using current and historical data, prescriptive analytics uses the same data to recommend a specific course of action to achieve your desired outcomes.

EXAMPLES: simulations, recommendation engines

While there are myriad analytics models, a blend of these approaches, sometimes called optimized analytics, offers the most holistic view.

Assessing your business from every angle?

Your financial data could provide key insights for planning. Contact your Sterling National Bank relationship manager at 855.274.2800 to learn more.

Related Resources

Small Business BankingWhite Papers
Digitizing Your Business
Going digital can make a meaningful difference in your business right now and allow you to connect with your customers and make sales wherever they are. Learn how to transition your business to digital payments in this white paper.
Small Business BankingWhite Papers
Business Innovation: Rising to the Challenge
An economic crisis, like the one created by COVID-19, can quickly disrupt business models, affect customer relationships, and redefine competition. In this white paper we'll explore how customer needs and expectations have changed, and how your business can rise to the challenge.
Small Business BankingWhite Papers
Improve Your Business By Making Better Decisions
Small Businesses have to make hundreds of decisions every day. In this White Paper, we provide tips about how applying the WRAP model of decision making can help small businesses.
Connect With Us
Learn more about Sterling products, services and the communities we serve.
We’d love your feedback