Enable Accessibility
×
Close
Personal Online Banking
If you need assistance, please contact Personal Client Services at 855.762.7500 or view the FAQs
e‑Treasury Business Banking
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact Client Support at [email protected] or 855.274.2800.

Download our e-Treasury Secure Browser

Business Online Banking
If you need assistance, please contact Client Services at [email protected] or 855.274.2800.
e‑Treasury
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact TM Service at [email protected] or 212.575.8020.


Download our e-Treasury Secure Browser

Download the Sterling e-Treasury Token Client


Business Online Banking
If you need assistance, please contact Client Services at [email protected] or 855.274.2800

For optimal viewing experience, please use a supported browser such as Chrome or Edge

Download Edge Download Chrome

4 Tips for Customer Service Success

Is your business losing profits due to poor customer service? A recent report issued by New Voice Media found that more than $75 billion of business is lost annually due to poor customer service. Here are some tips for staying on your clients’ good side.

BE CONSIDERATE OF YOUR CLIENTS’ TIME. Prompt responses will demonstrate that you prioritize their timeline. For example, if your website estimates a 24-hour response time, reply in 3‚Äì4 hours instead. Use technology to under-promise, and then have a human employee exceed expectations.

HUMANIZE THE EXPERIENCE. Addressing a customer by name, practicing active listening, and finding shared interests will ensure that your customer feels valued. Clients want access to real people, not just automated messages.

PERSONALIZE YOUR RESPONSES. Experian Marketing Services states that personalized emails deliver six times more transaction rates. Instead of using terse, stodgy subject lines, such as “Your request has been received,” try a friendlier tone, like “Hi—thanks for reaching out. We’re on it.” Don’t underestimate the value of a customized note.

MAKE USE OF FEEDBACK. Whether it’s an email, phone survey, or the “Contact Us” section of your website, feedback demonstrates that you’re listening, and gives your business an easy way to make improvements.

According to American Express, 90% of American consumers use customer service as a factor in deciding whether or not to do business with a company. Research from Microsoft also shows that 96% of customers believe that customer service is a key component when considering brand loyalty.

Editors Note: This article was originally published on 11/08/2019, and has been updated on 5/30/2020.

Related Resources

Small Business BankingArticles
Embrace Demand Forecasting in Your Small Business to Maximize Agility and Efficiency
For large and small business owners alike, the concept of demand forecasting—an essential business practice in predicting turnover, profit margins, sales, and cash-flow—can feel daunting. Critical for helping your business see around the corner and anticipating the road ahead, mastering demand forecasting may maximize your business’ ability to think on its feet and operate at […]
Small Business BankingArticles
3 Ways Your Business Can Help Promote Your Community’s Growth and Development
As a small business owner, you wear a lot of hats. It’s easy to get caught up in keeping operations afloat and missing out on the opportunities that could help your business grow in your community. Engaging with your community can help your small business in big ways—citizens are aware of the importance small businesses […]
Small Business BankingWhite Papers
Keep Your Business Healthy with Proactive Checkups
Keep Your Business Healthy with Proactive Checkups Fill out the form to get this free white paper. As a small business owner, you may be tempted to not concern yourself with performance data outside of your P&L. But to manage your business effectively, it’s critical to regularly and proactively check your performance across a variety […]
Connect With Us
Learn more about Webster products, services and the communities we serve.
We’d love your feedback