Enable Accessibility
×
Close
Personal Online Banking
Visit the Personal Online Banking Education Center for information about logging in and using Personal Online Banking account.
If you need assistance, please contact Personal Client Services at 855-SNB-7500 (855-762-7500)
e‑Treasury Business Banking
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact Client Support at [email protected] or 855-274-2800.

Download the Sterling e-Treasury Secure Browser

Business Online Banking
Forgot Password

Visit the Business Online Banking Education Center for information about logging in and using Business Online Banking.
If you need assistance, please contact Client Services at [email protected] or 855-274-2800.
e‑Treasury
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact TM Service at [email protected] or 212-575-8020.


Download the Sterling e-Treasury Secure Browser

Download the Sterling e-Treasury Token Client


Business Online Banking
Forgot Password

Visit the Business Online Banking Education Center for information about logging in and using Business Online Banking.
If you need assistance, please contact Client Services at [email protected] or 855-274-2800
Protect Yourself Against Fraud

Consumer Loan Offer Scam Alert:
Please note that Sterling National Bank does not offer consumer loans through online marketplaces. Beware of loan offers on social media or online ads, scammers are impersonating employees of legitimate loan companies and banks. Learn More

X
close

How to Energize Event Marketing

In a business world consumed with metrics, spreadsheets, and digital marketing, the power to connect in person can be a challenge for many companies. Live events can boost public awareness of your company and create connections that last.

Every day, potential customers search the web, watch videos, stream music, and stay in touch with their friends and family. How is your company standing out among the endless sea of other businesses? Your latest digital ad may not grab their lasting attention, but curated live events appeal to customers’ needs on a deeper level.

Start with Strategy

Successful event marketing has the potential to resonate with consumers in real life and online. When planning your event, try to think outside the box and beyond the basic tradeshows and seminars. A sponsor or event cohost could broaden your reach in the community and online. Create content online that sticks with your audience and draws them in. Connect with members of the press who could cover the event and spread the word even further.

Go Digital

Use advanced technology to drive the message home—would augmented reality, location check-ins, or a specialized hashtag resonate with your audience? Don’t forget to live stream the event for interested parties who were unable to attend in person, and plan to post video highlights online to keep engagement high after the event is over.

Listen Up

A live event has the power to connect your product to the people, but it also offers opportunities for the people to provide crucial feedback. These events are a perfect time to capture what the public thinks about your business. Photo booths, filmed interviews, custom Snapchat filters, and an event hashtag show people’s personal thoughts and feelings about the event. Don’t be afraid to take the compliments—and the criticism—in stride.
These extra efforts can easily help secure more customers and a broader public reach.

Promote, Promote, Promote

Putting on a live event starts with planning but definitely doesn’t end there. Once a plan is in place for hosting a live event, you now have a bigger goal: attracting attendees. Although your live event is bringing awareness into a physical setting, digital marketing will go hand in hand to get people in the door. Use these tools to connect with potential attendees:
> Email invites
> Online event sites like Eventbrite, Meetup, Eventful, and local event pages
> Facebook events
> Promoted Facebook posts, Instagram ads, and sponsored tweets
> Incentives, such as prizes, giveaways, and swag bags

Related Resources

Small Business BankingWhite Papers
Digitizing Your Business
Going digital can make a meaningful difference in your business right now and allow you to connect with your customers and make sales wherever they are. Learn how to transition your business to digital payments in this white paper.
Small Business BankingWhite Papers
Business Innovation: Rising to the Challenge
An economic crisis, like the one created by COVID-19, can quickly disrupt business models, affect customer relationships, and redefine competition. In this white paper we'll explore how customer needs and expectations have changed, and how your business can rise to the challenge.
Small Business BankingWhite Papers
Improve Your Business By Making Better Decisions
Small Businesses have to make hundreds of decisions every day. In this White Paper, we provide tips about how applying the WRAP model of decision making can help small businesses.
Connect With Us
Learn more about Sterling products, services and the communities we serve.
We’d love your feedback