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What if your best salesman wins the lottery and quits tomorrow? Protect against your biggest business fears by diversifying the ways your sales team finds new customers by looking online.
Though face-to-face interaction is a tried-and-true way to generate new sales, you don’t want to miss out on all the potential leads who connect primarily through the internet.
Measure Twice, Cut Once
If you’re looking to start generating leads through online and social media engagement, think about strategy before you begin. If you don’t have much of a web presence currently, consider hiring a vendor who will build a website that effectively converts leads into new clients.
Research What Will Work for You
Search the web to find other businesses whose content reaches you and borrow those techniques. At the same time, be realistic about the time commitment you and your team can make when it comes to blogs or social platforms like Twitter or LinkedIn.
Show Them What You’ve Got
Depending on your business, your website could provide a sample of your expertise to readers, with the offer of providing more—if they provide contact information and agree to hear your sales pitch.
Strike When the Iron’s Hot
Once you have a contact, move fast. Evidence shows that people are most open to new opportunities early in the morning and during the middle of the week. Make sure your sales team is ready to connect first thing in the morning, especially on Tuesdays, Wednesdays, and Thursdays.