Enable Accessibility
×
Close
Personal Online Banking
Visit the Personal Online Banking Education Center for information about logging in and using Personal Online Banking account.
If you need assistance, please contact Personal Client Services at 855-SNB-7500 (855-762-7500)
e‑Treasury Business Banking
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact Client Support at [email protected] or 855-274-2800.

Download the Sterling e-Treasury Secure Browser

Business Online Banking
Forgot Password

Visit the Business Online Banking Education Center for information about logging in and using Business Online Banking.
If you need assistance, please contact Client Services at [email protected] or 855-274-2800.
e‑Treasury
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact TM Service at [email protected] or 212-575-8020.


Download the Sterling e-Treasury Secure Browser

Download the Sterling e-Treasury Token Client


Business Online Banking
Forgot Password

Visit the Business Online Banking Education Center for information about logging in and using Business Online Banking.
If you need assistance, please contact Client Services at [email protected] or 855-274-2800

Mastering the Art of Cross-selling

So, you’ve closed the sale. What’s next?

The work of a salesperson is never done. You’ve sold a client on the benefits of working with your company—and probably signed on the dotted line to get the first part of your collaboration started. Now, you move from the “initial sale” stage to the “cross-sell” stage. How can you be more effective? It’s quite simple, actually. The key is to put the client first. 

Don’t just plow ahead with trying to blindly sell other products and services. Your first step? Find out what your client actually needs. Here’s how:

Do Your Research. 

Talk with your client about what’s happening, but also stay up-to-date on the latest company news. What are the challenges they’re facing? 

Go Beyond Your Current Contact.

Your contact may be the decision-maker for her portion of the business, but what other influencers could you reach out to? Could different departments benefit from different services?

Be Responsive and Attentive. 

This one’s a two-parter. You want to ensure that your team is quick to respond to any situation regarding your current partnership, and you want to regularly communicate with your contact—whether that means an email to check in or a simple message to share an article that may be of interest. Staying in contact makes your client more likely to turn to you first.

The Bottom Line: Before you try to introduce new solutions and products, make sure you have a solid understanding of what your client needs and how you can solve that challenge.

Related Resources

Small Business BankingWhite Papers
Digitizing Your Business
Going digital can make a meaningful difference in your business right now and allow you to connect with your customers and make sales wherever they are. Learn how to transition your business to digital payments in this white paper.
Small Business BankingWhite Papers
Business Innovation: Rising to the Challenge
An economic crisis, like the one created by COVID-19, can quickly disrupt business models, affect customer relationships, and redefine competition. In this white paper we'll explore how customer needs and expectations have changed, and how your business can rise to the challenge.
Small Business BankingWhite Papers
Improve Your Business By Making Better Decisions
Small Businesses have to make hundreds of decisions every day. In this White Paper, we provide tips about how applying the WRAP model of decision making can help small businesses.
Connect With Us
Learn more about Sterling products, services and the communities we serve.
We’d love your feedback