Enable Accessibility
×
Close
Personal Online Banking
Visit the Personal Online Banking Education Center for information about logging in and using Personal Online Banking account.
If you need assistance, please contact Personal Client Services at 855-SNB-7500 (855-762-7500)
e‑Treasury Business Banking
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact Client Support at [email protected] or 855-274-2800.

Download the Sterling e-Treasury Secure Browser

Business Online Banking
Forgot Password

Visit the Business Online Banking Education Center for information about logging in and using Business Online Banking.
If you need assistance, please contact Client Services at [email protected] or 855-274-2800.
e‑Treasury
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact TM Service at [email protected] or 212-575-8020.


Download the Sterling e-Treasury Secure Browser

Download the Sterling e-Treasury Token Client


Business Online Banking
Forgot Password

Visit the Business Online Banking Education Center for information about logging in and using Business Online Banking.
If you need assistance, please contact Client Services at [email protected] or 855-274-2800

The New Reality for Sales Managers

Today’s sales managers are more than revenue generators. They’re also responsible for accurate forecasting, which impacts every level of the business. By going beyond raw sales figures to utilize available data and analysis, they can guide their teams—and your company—to greater success.

This increased accountability encourages managers to use their business’s data to understand what’s really driving ROI—as well as the company’s strengths and weaknesses. By determining underlying causes rather than just relying upon results, they’ll be better armed to both create efficiencies and boost effectiveness. 

Using Data Wisely

The days of estimated forecasts are gone. Now, there’s enough data at sales managers’ disposals to determine which specific sales activities are delivering results, and how. An astute manager can:

>Pour resources into activities that are working well

>Proactively address those activities that need to be adjusted

>Pinpoint managerial methods to promote the most successful activities

>Stimulate sales reps to focus on success-building insights and activities

Taking Responsibility

If sales managers are going to do this, it requires greater accountability across the board. This will mean:

>Setting clear expectations for each role on the team—including managers

>Holding teams responsible for performance, which encourages shared accountability to one another

>Embracing and working through conflict by initiating tough conversations and sharing observations on performance

>Regularly giving praise to team members in addition to issuing challenges

Related Resources

Small Business BankingWhite Papers
Digitizing Your Business
Going digital can make a meaningful difference in your business right now and allow you to connect with your customers and make sales wherever they are. Learn how to transition your business to digital payments in this white paper.
Small Business BankingWhite Papers
Business Innovation: Rising to the Challenge
An economic crisis, like the one created by COVID-19, can quickly disrupt business models, affect customer relationships, and redefine competition. In this white paper we'll explore how customer needs and expectations have changed, and how your business can rise to the challenge.
Small Business BankingWhite Papers
Improve Your Business By Making Better Decisions
Small Businesses have to make hundreds of decisions every day. In this White Paper, we provide tips about how applying the WRAP model of decision making can help small businesses.
Connect With Us
Learn more about Sterling products, services and the communities we serve.
We’d love your feedback