As technology is increasingly the backbone of marketing platforms, CMOs and their staff are finding themselves as involved with tech as CIOs—or more. In the wake of this change, a new executive position has emerged—one that has the authority and resources to bridge the gap between both business areas while managing marketing technology.
Playing a variety of roles—from strategist and creative director to tech leader and teacher—the Chief Marketing Technologist (CMT) establishes the technological vision for marketing. As a change agent that reports to the highest levels of management and is empowered accordingly, they're responsible for:
>aligning marketing tech to business goals
>acting as a liaison to IT
>evaluating and selecting marketing tech providers
>driving innovation and supporting agile methods
Fittingly, many are increasingly responsible for developing new digital business models to generate competitive advantage in an environment where it’s vital that marketing and IT work together.
A Central Figure
Blending marketing passion with technological depth, CMTs are at the epicenter of managing the company’s marketing technology—the critical link between four vital stakeholders: CMOs and senior marketing staff, CIOs and the IT organization, outside software and service providers, and the broader marketing team. The CMT’s role: to inspire these potentially disparate areas to work together aligning goals, strategy, and support across them.
Expanding Employees’ Tech Toolbox
Given the swift pace at which technologies are changing, it’s critical to stay on top of trends—making sure that your workforce remains current. Thankfully, the digital revolution that’s sparking these shifts is also causing technological education to be more available and cost-effective than ever.
These high impact, low demand open-learning initiatives offer significant benefits to companies that are looking to expand their employees’ toolbox:
- Outside perspective
- Expert instruction
- Improved operations
- Increased innovation
Whether investing in educational courses or utilizing knowledge sharing platforms, there are a myriad of options your business can explore. Two examples:
Advanced Cloud Computing
This online course from Amazon Web Services (AWS) blends 17 hours of instructor-led lectures with practical, hands-on exercises, helping students master key skills and understand how cloud technology fosters cost-effective business solutions. Worth $699, it’s just $39 through tnw.com.
This two-day event brings 700 Pinterest workers together for employee-led sessions on a variety of topics and presentations by successful or inspirational leaders. Its aim: To further its mission as the “catalog of ideas” while encouraging employees to embody Pinterest’s culture.