Prepare your company for success this year with these three business trends:
1. Try or expand content marketing. Answer your clients’ frequently asked questions, provide implementation strategies, and offer related product information in ongoing, regular communications.
2. Crowdsource your product development to minimize risk. If you want to know what products your customers will want to buy, why not ask? Collect valuable feedback from existing clients that will shape products for higher sales and profits.
3. Incorporate more video on your website and on social media. In 2017, video should play an even bigger role in your online presence. Craft a video development plan for both generating new content and repurposing existing content.