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Platform Breakdown

Platform Breakdown

Are you investing in the right digital channels? Review the statistics to help drive your digital marketing decisions.

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Campaign Calculator

When creating a marketing plan, assess the available platforms, address your target demographic, and adopt a lucrative strategy.

Business Insights
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Crowdsourcing for Success

Learn three ways to use the power of the crowd to advance your company’s vision.

Business Insights
Illustration of computer and data graphs.

Creating Metrics That Matter

Developing meaningful data points that are streamlined across all departments will help you measure efficiency and growth.

A business woman at her computer gazes out the window.

Overcome Procrastination Today

Nothing ruins productivity like getting stuck in a cycle of procrastination. Here’s how to get back on track.

A Helia LED lightbulb.

Healthy Light, Healthy Life

Upgrade your office lighting and optimize productivity with indoor bulbs that mimic natural light as it changes  throughout the day.

Business Tools
A group of young business individuals smiling at the camera.

Give 5 Star Performance Reviews

Don’t let uncertainty cause you to overlook employee performance reviews—here’s how to ensure your feedback is clear, concise, and informative.

An image of a person through a heat sensor camera.

NYC Investing in Efficiency

Vacancy sensors in NYC public schools could save as much as 17 million kilowatt hours per year.

Business Insights
A padlock on top of a credit card.

Take Risk into Account

To lower your company’s risk, avoid these common accounting missteps.

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The WHY Behind Your Business

Read about Simon Sinek’s concept of “The Golden Circle” to help you sharpen your business’s strategy.

Tiny Homes Fighting Big Issues

Tiny Homes Fighting Big Issues

One city’s government is offering to build tiny homes in homeowners' backyards to help combat homelessness. 


Several people in a shared space.

Share Your Space

Brooklyn-based program offers shared housing options where professionals can live and work in unity.

Two businessmen pointing at a computer screen.

Size Up the Playing Field

Check out the four key competitive pressure points your business should be aware of in order to optimize your internal strategy.

Drone on white background

Drone Discovery

Drones may be your next office addition, here's how these cool tech pieces are changing the way you do business internally.