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Your privacy is our concern.
Learn how Sterling National Bank may collect, use and share information from or about you and explains how information may be collected and used for advertising purposes.
Last Updated: 10/27/2020
This Online Privacy Notice (Notice) applies to this Sterling National Bank online or mobile site and any Sterling National Bank affiliate or subsidiary online interface that links to this Notice (individually, the “Site,” and collectively, the “Sites”). The term “Sterling National Bank” or “we” or “us” or “our” in this Notice refers to Sterling National Bank, and its affiliates and subsidiaries. This Notice describes how these Sites may collect, use and share information from or about you and explains how information may be collected and used for advertising purposes.
Sterling National Bank provides other online interfaces not covered by this Notice. If you visit or access your accounts or apply for a position with us from one of these sites, please review the online privacy practices of that site to understand how your online information may be collected, used and shared.
For visitors to this Site, we may use and share any information that we collect on this site from or about you in accordance with the Sterling National Bank Privacy Policy. Please refer to this notice for additional information about our privacy practices and your rights and choices.
By using this website or our Mobile Applications (as defined below), or applying for a position with us you agree to the terms and conditions of this notice.
Information we collect may be one of two types: Personal Information and Other Information, including Aggregate Data and Anonymous Data (such terms being defined below).
Personal Information means personally identifiable information such as information provided primarily by you through forms, applications or other online fields including name, postal or email addresses, telephone, mobile numbers, account numbers, usernames and passwords. We may also collect social security numbers, driver’s license numbers and other personally identifiable information when you provide such information while using our online services and where we believe it is reasonably required for ordinary business, including in connection with an application for employment or other recruiting purposes.
We may use Personal Information in a number of ways such as:
Sterling National Bank shares data with third party service providers to facilitate the processing of your transactions, maintain your account(s), provide support services for your products and services that you apply for or receive from us, respond to court orders and legal investigations, or report to credit bureaus. Data is also shared with third party service providers, acting as our agents, for marketing products and services to you.
Although you may not choose to opt out of having your data shared with our vendors for joint marketing you may choose to opt out of receiving marketing information by calling 855-SNB-7500 (855-762-7500).
Other Information is any information other than Personal Information that does not reveal your specific identity or does not directly relate to an individual, such as browser information, information collected through cookies, pixel tags and other technologies, demographic information, other information provided by you such as your date of birth or household income, as well as Aggregated Data and Anonymous Data. Aggregated Data and Anonymous Data is data that we may create or compile from various sources, including but not limited to accounts and transactions. This information, which does not identify individuals or individual account holders, may be used for our business purposes, which may include offering products or services, research, marketing or analyzing market trends, and other purposes consistent with applicable laws.
We and our third-party service providers may collect and use Other Information in a variety of ways, including:
Sterling National Bank advertises online (e.g., pages within our Sites and Mobile Application through bank managed social media presences, and on other sites and mobile apps not affiliated with Sterling National Bank) and offline (e.g. in banking centers, through call centers, and direct marketing). In order to understand how advertising performs, we may collect certain information on our Sites and other sites and mobile apps through our advertising service providers. We use cookies from third-party partners such as Google and Facebook for marketing purposes that allow us to display promotional material to you on other sites you visit across the internet. We may also share IP addresses, and other technologies. The collected information may include the number of page visits, pages viewed on our Sites, search engine referrals, browsing activities over time and across other sites following your visit to one of our Sites or apps, and responses to advertisements and promotions on the Sites and on sites and apps where we advertise.
Sterling National Bank may use information described in this Notice to help advertise our products and services in a variety of ways. We use such information to:
Present tailored ads to you, including to:
In order to help make our advertising informative and useful, we may use information about your relationship with us (such as types of accounts, transactional information or the state in which you bank) to help determine which advertisements or offers to present to you.
We or our advertising service providers may use certain information about your activities on our Sites and other websites, such as pages visited and search key words entered to help determine which of our advertisements or offers may be of interest to you. We limit access and collection of information for specific purposes by advertising service providers. We may use this online information for online and offline advertising.
Sterling National Bank contracts with advertising companies to advertise our products and services on sites and mobile apps not affiliated with us. These companies use non-personally-identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) and personally identifiable information (e.g., static IP address) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you or advertising-related services, such as ad delivery, reporting, attribution, analytics, and market research. These parties typically use a cookie, web beacon or other similar tracking technologies to collect this information. Third Party sites and mobile apps are not subject to Sterling National Bank Privacy Notices. Please visit the individual sites and mobile apps for additional information on their data and privacy practices and opt out policies.
We may participate in Facebook.com’s Custom Audience or LinkedIn’s Audience programs, which enables us to display personalized ads to persons on our email list when they visit Facebook or LinkedIn, respectively. We provide personal information, such as your email address and phone number, to the social media provider to enable it to determine if you are a registered account holder. You may opt-out of participation in this program by contacting us as noted below. You may also opt-out of receiving these ads from the social media network(s) directly.
Online Behavioral Advertising: If you prefer that we not use information based on online Site behavior to provide online and offline tailored content and advertising, you may opt out of online behavioral advertising.
Opting out also means that the online content and advertising you receive on our non-servicing sites (i.e. before sign-in) will be untailored and may not be based on your online behavior or your relationship.
Please note that if you opt out of this advertising, you may still receive untailored advertising from Sterling National Bank. When accessing online account servicing areas (i.e. after sign-in), such as Online Banking, you may receive tailored content and advertising based on your account relationships. See Important Reminder section below.
You may also opt out of receiving behavioral ads from many sites through the Network Advertising Initiative’s Opt-Out Tool or other tools provided by the publishing platform. Please note that if you opt out, you may still receive untailored online advertising from Sterling National Bank. Opting out from a specific third-party site means that the ads you receive will not be tailored based on your choices or behavior.
Bank managed Direct Marketing: If you prefer we not deliver you marketing offers in email, postal mail or through telemarketing, you may manage your direct marketing choices by telephone at 855-SNB-7500 (855-762-7500).
Important Reminder:
In order for online behavioral advertising opt outs from our Sites and on other sites to work on your device, your browser must be set to accept cookies. If you delete cookies, buy a new device, access our Site or other sites from a different device, login under a different screen name, or change web browsers, you will need to opt-out again. If your browser has scripting disabled, you do not need to opt out, as online behavioral advertising technology does not work when scripting is disabled. Please check your browser’s security settings to validate whether scripting is active or disabled.
We may provide links to third party sites, such as credit bureaus, service providers or merchants. Our Privacy Notice does not apply to third party sites. If you follow links to sites not affiliated or controlled by Sterling National Bank, you should review their privacy and security policies and other terms and conditions, as they may be different from those of our Sites. Sterling National Bank does not guarantee and is not responsible for the content, privacy or security of these sites, including the accuracy, completeness, or reliability of their information.
Sterling National Bank may provide experiences on social media platforms including, but not limited to, Facebook®, Twitter®, YouTube® and LinkedIn® that enable online sharing and collaboration among users who have registered to use them. Any content you post on official Sterling National Bank managed social media pages, such as pictures, information, opinions, or any Personal Information that you make available to other participants on these social platforms, is subject to the Terms of Use and Privacy Policies of those respective platforms. Please refer to them to better understand your rights and obligations regarding such content. In addition, please note that when visiting any official Sterling National Bank social media pages, you are also subject to any Sterling National Bank’s Privacy Notices and Social Media User Terms. Whenever you visit a third-party website, you should review its privacy notice.
To protect Personal Information from unauthorized access and use, we use security measures that comply with applicable federal and state laws. We will use reasonable organizational, physical, technical and administrative measures to protect personal information within our organization. These measures may include device safeguards and secured files and facilities security to ensure information remains confidential and secure. Sterling National Bank maintains customer authentication procedures to protect your personal information and accounts from identity theft.
Other companies offer aggregation websites and services that allow you to consolidate your financial account information from different sources (such as your accounts with us or with other financial institutions) so that you can view all your account information at one online location. To do this, an aggregation provider may request access to Personal Information, such as financial information, usernames and passwords. You should use caution and ensure that the aggregator company has appropriate policies and practices to protect the privacy and security of any information you provide or to which they are gaining access. We are not responsible for the use or disclosure of any Personal Information accessed by any company or person to whom you provide any Sterling National Bank Site username and password.
If you provide any Site username, password or other information about your accounts with us to an aggregation website, we will consider that you have authorized all transactions or actions initiated by an aggregation website using access information you provide whether or not you were aware of a specific transaction or action. If you decide to revoke the authority you have given to an aggregation website, we strongly recommend that you change your password for the Site to ensure that the aggregation website cannot continue to access your account.
Keeping your account information accurate and up to date is very important. If your account information is incomplete, inaccurate or not current, please use the Contact Us option on our Site, or call or write to us at the telephone numbers or appropriate address for changes listed on your account statements, records, online or other account materials. You can also speak to a customer representative at a banking center or account representative.
The Site is not intended for use by individuals under the age of thirteen (13). We request that these individuals do not provide Personal Information through the Site. We do not knowingly collect information from children under 13 without parental consent. Visit the Federal Trade Commission website for more information about the Children’s Online Privacy Protection Act (COPPA).
This Online Privacy Notice is subject to change. Please review it periodically. If we make changes to this Online Privacy Notice, we will revise the “Last Updated” date at the top of this Notice. Any changes to this Notice will become effective when we post the revised Notice on the Site. Your use of the Site following these changes means that you accept the revised Notice.