Enable Accessibility
×
Close
Personal Online Banking
Visit the Personal Online Banking Education Center for information about logging in and using Personal Online Banking account.
If you need assistance, please contact Personal Client Services at 855-SNB-7500 (855-762-7500)
e‑Treasury Business Banking
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact Client Support at [email protected] or 855-274-2800.

Download the Sterling e-Treasury Secure Browser

Business Online Banking
Forgot Password

Visit the Business Online Banking Education Center for information about logging in and using Business Online Banking.
If you need assistance, please contact Client Services at [email protected] or 855-274-2800.
e‑Treasury
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact TM Service at [email protected] or 212-575-8020.


Download the Sterling e-Treasury Secure Browser

Download the Sterling e-Treasury Token Client


Business Online Banking
Forgot Password

Visit the Business Online Banking Education Center for information about logging in and using Business Online Banking.
If you need assistance, please contact Client Services at [email protected] or 855-274-2800
Protect Yourself Against Fraud

Consumer Loan Offer Scam Alert:
Please note that Sterling National Bank does not offer consumer loans through online marketplaces. Beware of loan offers on social media or online ads, scammers are impersonating employees of legitimate loan companies and banks. Learn More

X
close

Navigate Unchartered Waters: Embracing Ambiguity and Uncertainty in Innovation

Leaders are taught to set goals, announce plans, and recognize success in order to foster progress and growth. Yet when it comes to innovation, things aren’t nearly as linear as this model suggests—making it difficult to cope if you’re not willing to adapt to the uncertainty that innovation generates. 

In order to embrace the ambiguity found in such unchartered waters and still reap benefits along the way, keep the following guidelines in mind:

Uncover Potential

Innovation’s flexibility allows you to throw off the constraints that pigeonhole your company and product, prohibiting the flow of creativity and exploration. Opportunities for growth often exist outside-the-box. To explore these, you must think on a broader scale, recognizing potential and being open to needs that the uncertainty uncovers.

Get Perspective 

The free-flowing process of innovation involves problem solving—allowing the uncertainty of ambiguity to exist as you seek out moments of clarity. Pinpointing problem areas highlights the ‚Äòwhy’ behind their existence. If you rush through the uncertainty and try to innovate without this perspective, you will never advance. 

Embrace Process 

Only through trial-and-error can you reflect on outcomes and adapt innovations for success. By accepting and encouraging exploration, and creating space for embracing the discomfort of uncertainty, you allow the cyclical innovative process to thrive without restraint.

Related Resources

Commercial BankingWhite Papers
Should You Pay Foreign Suppliers in Their Own Currency?
Paying invoices in U.S. dollars is a common practice for most domestic importers, but using your supplier’s own currency could have significant advantages — for both sides of the transaction. Learn more in this white paper.
Commercial BankingWhite Papers
Helping Attorneys Safeguard Client Funds
When serving as escrow custodians, it’s important for attorneys to take positive action to protect client funds. In this white paper, we discuss some of the fraud risks, as well as identify 5 tools you can use to help protect against fraud.
Commercial BankingArticles
Financing Innovation: Key Considerations for Technology Firms Taking on Bank Debt
Less- or non-dilutive bank debt alternatives do exist for mid-market technology firms… but there are considerations that should be taken before pursuing them. John Hoesley, Head of Sterling’s Innovation Finance Group, breaks down what founders need to know. CHOOSE YOUR BANK WISELY. Founders often work with larger, less-focused financial institutions, mainly because they’ve ‘always banked […]
Connect With Us
Learn more about Sterling products, services and the communities we serve.
We’d love your feedback