Enable Accessibility
×
Close
Personal Online Banking
If you need assistance, please contact Personal Client Services at 855.762.7500 or view the FAQs
e‑Treasury Business Banking
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact Client Support at [email protected] or 855.274.2800.

Download our e-Treasury Secure Browser

Business Online Banking
If you need assistance, please contact Client Services at [email protected] or 855.274.2800.
e‑Treasury
Log in
Safeguarding your online banking sessions is our top priority. For information about how you can help protect your online banking sessions, or if you need additional assistance with your e-Treasury log-in, please contact TM Service at [email protected] or 212.575.8020.


Download our e-Treasury Secure Browser

Download the Sterling e-Treasury Token Client


Business Online Banking
If you need assistance, please contact Client Services at [email protected] or 855.274.2800

For optimal viewing experience, please use a supported browser such as Chrome or Edge

Download Edge Download Chrome

Rethinking the Competition

The business world can be full of disruption—and competition. Competition presents a challenge and may drive a shift in business as usual. 

A company’s ability to embrace and value competition ultimately determines its long- and short-term successes.  

While ignoring the competition brings its own problems, many companies overreact to competition, seeing it as a serious threat and throwing out too many ideas at once to deal with it. From rapid new product development to pivoting marketing strategies, companies feeling the heat from competitors often overwhelm and frustrate themselves chasing new initiatives to differentiate.

If the competition is adding pressure, release some of the steam. With forward-thinking action, companies can reap the benefits and avoid common negative consequences. 

Stay Focused 

Focus on what matters ‚Ķ and not the competition. Competitors may be introducing a variety of new value-added services or launching trendy marketing campaigns to grab market share. Don’t be quick to get caught up in what that company does or get into a price war. Revisit the strong results your business provides and stand behind your long-term value proposition instead of figuratively going to battle and trying to keep up with the day-to-day tactics of your competitors.

Avoid Traps 

Don’t get embroiled in competitor antics or fall into traps that invite comparison. While differentiating a company from competitors through negative comparison might be easy and tempting, consider a different approach. Highlight your biggest strengths—be it product design, customer service, or technological advances—and focus on capturing that customer base. Promote what makes your business unique.

Continue to Evaluate 

Look on the bright side: competition coming into the market means a chance to reevaluate key areas of your business. If you’re losing customers, evaluate why they’re leaving. Could it be your location, staff, your products and services, or your brand? This competitor could drive meaningful strategies for change or refining a product or message. 

Related Resources

Small Business BankingArticles
Embrace Demand Forecasting in Your Small Business to Maximize Agility and Efficiency
For large and small business owners alike, the concept of demand forecasting—an essential business practice in predicting turnover, profit margins, sales, and cash-flow—can feel daunting. Critical for helping your business see around the corner and anticipating the road ahead, mastering demand forecasting may maximize your business’ ability to think on its feet and operate at […]
Small Business BankingArticles
3 Ways Your Business Can Help Promote Your Community’s Growth and Development
As a small business owner, you wear a lot of hats. It’s easy to get caught up in keeping operations afloat and missing out on the opportunities that could help your business grow in your community. Engaging with your community can help your small business in big ways—citizens are aware of the importance small businesses […]
Small Business BankingWhite Papers
Keep Your Business Healthy with Proactive Checkups
Keep Your Business Healthy with Proactive Checkups Fill out the form to get this free white paper. As a small business owner, you may be tempted to not concern yourself with performance data outside of your P&L. But to manage your business effectively, it’s critical to regularly and proactively check your performance across a variety […]
Connect With Us
Learn more about Webster products, services and the communities we serve.
We’d love your feedback